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Aligned & Elevated Branding

I'm a coach and entrepreneur who loves to talk about faith & spirituality, content creation, and writing & storytelling. Subscribe to my newsletter.

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Building a brand can suck and going viral isn’t normal

Building a brand takes time. It can suck and you need to be patient. I'm speaking to myself here too. It's wild... the expectations we have about our growth... The magical, mystical dream timeline we've set up in our brain. If we don't have X number of followers or X number of dollars or X number of sales by X date, then we're a failure. There is no timeline. And I get it. There are all these people telling you: "I made thirty thousand dollars in a month." "I gained ten thousand followers in...

In 2010, I was watching people on YouTube before we even called them influencers. And I remember thinking: I want to do that. I didn’t necessarily want to be an influencer… but I wanted to teach. I wanted to help people. I wanted to say something that actually mattered to someone and maybe even help them change their life. But immediately after I’d think about it, my limiting beliefs says, yea right, who’s going to listen to you?! Because here’s who I was in 2010. Someone with a trail of bad...

For years I watched other people post online and told myself I wasn't ready. I felt like I didn't have a nice enough background, and my case studies weren't powerful enough yet. After getting my own coaching, I discovered the deeper problem. I genuinely did not believe I was someone who could show up consistently. I didn't trust myself and I had evidence. A whole life's worth of it. Then I got diagnosed with ADHD. It gave me language for what I'd been living, but it didn't fix the graveyard...

I'm sure you've heard different coaches tell you to niche down and choose 1 skill and 1 problem you're really good at helping certain people solve. Or maybe you've heard some say "you are your niche." I want to meet you in the middle. I believe you are your niche and I also believe if you are talking to everyone you are talking to no one, but only in certain environments. Like let's think about TikTok for instance. You can have an account that is inspiring, has fashion hauls, cleaning videos,...

Years ago, I remember standing at a networking event, name tag on, drink in hand, watching everyone around me seem so at ease. They were laughing, connecting effortlessly, owning the room. And I was rehearsing what I was going to say in my head for the third time, terrified I’d blank the moment someone asked what I did. I had the experience, the results, and a story worth telling. But I felt so damn awkward. It happened everywhere I had to talk about myself....

I used to look at people who were ahead of me in business and wish I could be confident like them. What I learned is 83% of people struggle with imposter syndrome. Even the wildly successful 1%ers. The people you admire? A lot of them still overthink and question themselves sometimes. The difference is they stopped waiting to feel confident before taking action. So many people are walking around believing they’re incapable because they feel nervous or afraid to be seen. They think confidence...

My 20's and early 30's were a crap show. So when I became a coach, I would cringe when someone called me an expert. I genuinely didn't believe it. Here's the identity I had carried for most of my adult life: disorganized, all over the place, great ideas and no follow-through. Someone who wanted things and didn't get them. Someone whose past was full of choices she wasn't proud of and a self-worth that reflected that. When you spend years living as that version of yourself, imposter syndrome...

Hey Reader, I used to press record and immediately stop. Not because I didn't know what to say... Because I literally couldn't stand watching myself. The way I looked. The way I sounded. I thought whoever was watching would see straight through me to every version of myself I wasn't proud of yet. So I started scripting and rehearsing. Twelve takes and I still hated all of them. Or I'd skip it entirely and tell myself I'd do it tomorrow. Here's what I know now that I didn't know then. The...

Hey Reader, I've felt some gnarly imposter syndrome lately. Here I am teaching humans how to be confident online and offline. How to show up on camera. How to tell their story. How to build a brand that actually looks and feels like them... But I've been leaving something out. Not on purpose, but out of some version of fear I hadn't fully recognized yet. Maybe I didn't want to alienate anyone. Maybe I thought it wasn't "professional." Maybe I was so focused on being credible that I edited out...

Hi Reader, You know that show "Is It Cake?" Everything looks so real you can't tell what's fake. That's basically the internet right now. AI faces. AI voices. AI "experts." Your future clients are scrolling and thinking one thing: "Who do I even trust?" And while they're asking that question… you're deleting videos of yourself. You hit record. You watch it back. You cringe. You delete it. Then you tell yourself you'll do it when you feel ready. Ready never comes. Here's what that's costing...