I'm sure you've heard different coaches tell you to niche down and choose 1 skill and 1 problem you're really good at helping certain people solve. Or maybe you've heard some say "you are your niche."

I want to meet you in the middle.

I believe you are your niche and I also believe if you are talking to everyone you are talking to no one, but only in certain environments.

Like let's think about TikTok for instance. You can have an account that is inspiring, has fashion hauls, cleaning videos, what I eat in a days and also teaching you how to do social media. But places like LinkedIn is where you want to really hone in as best as you can what problem you help a certain person solve and what skills you actually want to promote.

That doesn't mean you can't get on a call with someone and be able to help them with other things you haven't promoted.

I am a certified life and executive coach and my expertise covers a wide range of personal life and business skillsets and knowledge, but I no longer promote that I can help people with anxiety or depression. Now I can and I would take a life coaching client if it made sense, but what lights me up is helping people find their voice and confidently share their story so they can actually land clients and customers.

But before you get specific about who you help and how, you need to know who you are first. Your niche grows out of your brand, not the other way around. And honestly, you may not know your exact niche right away. That's okay. Sometimes you have to work with different people, help them with different things, and see what feels right. It changes. It evolves. That's not you being unclear, that's you growing.

Figuring out my niche was one of the most stressful decisions I had to make. So instead of starting there, let's start with something that makes that decision a whole lot easier- figuring out your brand identity.

It's what makes you stand out and connect with your audience. It starts with knowing who you are and what you stand for- your values, and the impact you want to make. It's about how you feel and how your audience feels when they connect with you. Your brand is the experience, not just the visuals. The logo or colors come last.

It's built on 3 pillars:

1. Skills
2. Passion
3. Your story

Find your skills.

Don't just think about your job title. Think about what comes naturally to you that others struggle with. What do people pay you for? What are the things people come to you for advice for? What do they thank you for? What could you teach someone tomorrow without prepping? That's a skill. Write down every single one, even the ones that feel too obvious to mention.

Find your passion.

What would you talk about for free? What lights you up even on a hard day? Your passion is the energy behind your brand. It's what makes people feel something when they watch or read your content. Ask people in your life who you trust: What are some words that describe me? What are my strengths? It's ok if it feels awkward, it's so worth it. Their answers might surprise you in the best way.

Find your story.

What have you been through that your audience is currently living? Your story isn't just your background. It's the bridge between where your client is and where you're going to take them. You have multiple stories and you can use them at different times in your selling. But knowing you have stories and knowing how to use them are two different things.

Now let's talk about your voice.

Once you know your brand, your voice is what brings it to life. Your voice is how you communicate. It's the way you say things, the perspective you bring, the opinions you hold. It's what makes your content sound like you and nobody else. Think of it this way... your brand is the house and your voice is how you decorate it. They're connected, but you can have a clear brand and still be figuring out your voice. And as your brand grows, your voice gets sharper too.

To find your voice, ask yourself:

• What contrarian view do you have versus the rest of your industry?
• What change do you want your audience to see in their life?
• What are their frustrations and desires?

Most people can work through their brand and voice with the right prompts. But knowing which stories to tell, when to tell them, and how to connect them to what you sell without feeling pushy, that's where people get stuck. If you are stuck, I would love to brainstorm with you. Book a story crafting session and I'll teach you how to find the stories in your life that connect to your business and make people stop scrolling, and how to bridge them to your offers without sounding salesy. Grab your spot here​

After our session you still want me in your corner helping you build this out, we can talk about that too.

With love,

Ariana